recommendations isare made... 3.1 - more detail needed about the areas where there is satisfaction. .. of users are satisfied Tenses - you use both past and present in the Findings section. .. players would require... ('would' is used to talk about the future and in conditions. It is not needed in this sentence). Headphones - both brands receive low satisfaction so be careful when comparing.
Report on sales improvements in H&F MP3 players
1. Introduction
This report is requested by Mr. Gary Connic, marketing manager of H&F Electronics on 28 April 2011.
The report concerns sales improvements in H&F MP3 players. The aim of the report is suggesting ways to boost the sales of H&F MP3 players.
The report contains the method and findings of a survey of satisfaction with H&F MP3 and iGADGET MP3 players in February 2011 and H&F and iGADGET market shares. Then various options are presented and discussed. After that, a conclusion is drawn and recommendations is made.
2. Procedure
The findings of the analysis were gathered in February 2011. A questionnaire was designed to interview customers and to collect data about the level of satisfaction in six areas: design, functions, sound quality, battery life, headphone quality and overall satisfaction of both H&F and iGADGET MP3 players. Two hundred and fifty questionnaires were sent in early February, and two hundred of them are received before deadline. In addition, data about the the percentage market shares and of both the H&F MP3 players and iGADGET MP3 players from March 2010 to February 2011 are used to measure sales performance at the same time. (15) 3. Findings
Attachment 1 illustrates the percentage of MP3 users who are satisfied with H&F and IGADGET MP3 players in February 2011
3.1 Overall satisfaction
About 50% of H&F and iGADGET MP3 users are satisfied with the overall performance of their MP3 players. The problems revealed from survey are its design, functions, battery life and headphone quality.
3.2 Design
Less than half of H&F MP3 users were satisfied with the design of H&F MP3 players. For iGADGET MP3 players, more than 85% of user satisfied with the design. This could be because H&F MP3 players have limited color range comparing with iGADGET MP3 players. The result of that would be more customer switching to iGADGET MP3 players in order to have more choice in colors.
3.3 Functions
Only around one-third of H&F MP3 users are satisfied with the functions of the H&F MP3 players and about two-third of iGADGET users are satisfied with with this aspect. The reason of this is the H&F MP3 players would require a software program to transfer music files but it is not the case of iGADGET MP3 players. This would cause the difficulties and troublesome to the users.
3.4 Headphone quality
Approximately one-tenth of the interviewees are less satisfied with the headphone quality of H&F MP3 than the iGADGET MP3. The satisfaction rate of headphone quality H&F MP3 was only around 30%.
The reason may be because those headphones are manufactured in Malaysia where the quality control is not strict enough to keep headphones in consistent quality. This may ruin company’s brand reputation in long term.
3.5 Market share
The market share of H&F MP3 from March2010 to February 2011 are comparatively far lower than iGADGET MP3 players. According to the statistic, H&F MP3 market share remained to be only one-third of iGADGET’s.
recommendations is are made...
3.1 - more detail needed about the areas where there is satisfaction.
.. of users are satisfied
Tenses - you use both past and present in the Findings section.
.. players would require... ('would' is used to talk about the future and in conditions. It is not needed in this sentence).
Headphones - both brands receive low satisfaction so be careful when comparing.
Report on sales improvements in H&F MP3 players
1. Introduction
This report is requested by Mr. Gary Connic, marketing manager of H&F Electronics on 28 April 2011.
The report concerns sales improvements in H&F MP3 players. The aim of the report is suggesting ways to boost the sales of H&F MP3 players.
The report contains the method and findings of a survey of satisfaction with H&F MP3 and iGADGET MP3 players in February 2011 and H&F and iGADGET market shares. Then various options are presented and discussed. After that, a conclusion is drawn and recommendations is made.
2. Procedure
The findings of the analysis were gathered in February 2011. A questionnaire was designed to interview customers and to collect data about the level of satisfaction in six areas: design, functions, sound quality, battery life, headphone quality and overall satisfaction of both H&F and iGADGET MP3 players. Two hundred and fifty questionnaires were sent in early February, and two hundred of them are received before deadline. In addition, data about the the percentage market shares and of both the H&F MP3 players and iGADGET MP3 players from March 2010 to February 2011 are used to measure sales performance at the same time.
(15)
3. Findings
Attachment 1 illustrates the percentage of MP3 users who are satisfied with H&F and IGADGET MP3 players in February 2011
3.1 Overall satisfaction
About 50% of H&F and iGADGET MP3 users are satisfied with the overall performance of their MP3 players. The problems revealed from survey are its design, functions, battery life and headphone quality.
3.2 Design
Less than half of H&F MP3 users were satisfied with the design of H&F MP3 players. For iGADGET MP3 players, more than 85% of user satisfied with the design. This could be because H&F MP3 players have limited color range comparing with iGADGET MP3 players. The result of that would be more customer switching to iGADGET MP3 players in order to have more choice in colors.
3.3 Functions
Only around one-third of H&F MP3 users are satisfied with the functions of the H&F MP3 players and about two-third of iGADGET users are satisfied with with this aspect. The reason of this is the H&F MP3 players would require a software program to transfer music files but it is not the case of iGADGET MP3 players. This would cause the difficulties and troublesome to the users.
3.4 Headphone quality
Approximately one-tenth of the interviewees are less satisfied with the headphone quality of H&F MP3 than the iGADGET MP3. The satisfaction rate of headphone quality H&F MP3 was only around 30%.
The reason may be because those headphones are manufactured in Malaysia where the quality control is not strict enough to keep headphones in consistent quality. This may ruin company’s brand reputation in long term.
3.5 Market share
The market share of H&F MP3 from March2010 to February 2011 are comparatively far lower than iGADGET MP3 players. According to the statistic, H&F MP3 market share remained to be only one-third of iGADGET’s.
4. Conclusion
(17)